#benevolentcolours is a new campaign by the drinks trade charity, The Benevolent, to raise awareness of the ‘It could be me’ campaign aimed at getting as many members of the drinks industry to sign up to donate £5 a month.

On May 21st 2019 the trade is invited to dress up in either red, white or rosé (or a mix of all three) at The London Wine Fair in Olympia to show support for the campaign. For those attending The London Wine Fair, The Benevolent will be on stand E60 alongside the WSTA and will have a sign-up station together with a photo booth nearby on stand G61 complete with red, white and rosé coloured accessories to capture the spirit of the day.

The campaign is being brought to life through a unique PR collaboration of Dillon Morrall, emma wellings pr, Limm Communications, Phipps Relations and R&R Teamwork. Michael Saunders, Chairman and Chris Porter, CEO of The Benevolent who brought the group together said, “We wanted to get the best creative minds round the table to help to raise awareness of all the great work that the Charity is involved with. Top of the agenda was creating awareness of the ‘It could be me’ campaign and encouraging individuals to sign up to donate a small amount every month. The Charity is under constant pressure as it delivers financial support to those in need and regular donations are vital to the success of our work.”

Companies are encouraged to join the colourful community vibe and get staff involved in dressing up and signing up to the campaign. For every picture posted on Instagram, Twitter of Facebook #benevolentcolours @drinkscharityuk, the PR collaboration will donate £1 to The Benevolent.