Specialist PR & Marketing for Wine

6 Albion Quay
Lombard Road
London SW11 3RQ

+44 (0)7778 017 578

alison@dillonmorrall.com

How we can help

Welcome to Dillon Morrall, the specialist wine PR consultancy, with strong complementary marketing skills. We are a small agency who value the personal touch, where clients are handled directly by ourselves.

We have a great insight and understanding of a client’s needs and those of the target audience. This gives our clients confidence because we completely understand and act upon their individual needs.

Excellent contacts in the trade, with the drinks trade press, wine-writers and gastronomic press coupled with an excellent insight into the diverse needs of journalists.

All brought together with our creative writing, strategic planning, wine knowledge and event organisation. We also possess a flair for the following languages – French, Italian, German and Spanish.

In brief: While we feel we can turn our hand to most things within our field, perhaps our main activities can be summed up as follows:

Product Launches

An integrated, completely holistic campaign is designed to maximise the impact of a product launch, with every sector of the target audience and each medium being taken into account.

Tastings

  • Any scale of tasting from one to ones to large scale trade tastings
  • Food and wine pairings
  • Masterclasses
  • Tastings tailored to specific sectors e.g. press, sommeliers
  • Consumer wine fairs
  • Cost effective, yet impressive

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Events

Events other than tastings which can enhance your winery and brands.
These can include winemaker dinners, corporate events, sponsorship opportunities.

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Project Management

We can manage individual projects on a client’s behalf e.g.: Websites (coordinating design, writing copy, on-going management)

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Copywriting

  • Back labels
  • Brochures
  • Web site copy
  • Customer lettersink-pen

Mail shots

  • No scatter-gun approach – mailings are very carefully targeted.
  • Press releases are well researched and intelligently written.
  • Bespoke versions of press releases are written for different target audiences.
  • We scrupulously maintain an up to date database which ensures your mailing/invitation/sample goes to the right person at the right place at the right time (eg some journalists specify when they do NOT want to receive samples).

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Press Trips

We have over 15 years’ experience in organising smooth, efficient and well integrated press trips which fulfil the needs of both the journalists and the wineries.

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We will tailor a package specifically to suit a client’s requirements and budget either on a project basis or annual retainer.

Eat Spain Drink Spain campaign

This was Year 2 of a campaign designed to highlight the best of Spanish food and Spanish wine in the UK and to showcase them together.  We participated in consumer wine fairs in 5 cities across the UK and this was combined with bespoke promotions in each of the 5 cities around the time of…

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