Alison’s career spans some thirty years in marketing roles, where she has worked with some of the top names in the industry, starting with the wines of Miguel Torres in 1988 culminating in becoming marketing director for Champagne Louis Roederer’s UK subsidiary, Maisons Marques et Domaines in 1998.
Alison has worked with a host of top wine estates and brands such as Marques de Murrieta from Rioja, Chile’s Casa Lapostolle, Domaines Schlumberger from Alsace, Blandy’s Madeira, Mudhouse from New Zealand, Chartreuse liqueur and Glenfarclas malt whisky. In 2003 she joined Victoria to form Dillon Morrall, where her many key contacts within the wine industry and experience in wine marketing form a strong bedrock for wine PR.
Alison holds the WSET Diploma in wine and in 1997 completed the Chartered Institute of Marketing’s Diploma.
Contact Alison on alison@dillonmorrall.com
Following a month-long survey by leading wine PR agencies and generic bodies on the future of wine tastings, results show a clear preference for attending such events. This is excellent news for an industry whose lifeblood relies on the sampling and coming together to exchange ideas on wine. This good news is however tempered by…
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A UK industry-wide collaboration of specialist wine PR companies, generic bodies and wine logistics companies is working on an initiative to produce a comprehensive set of guidelines on organising safe Covid-19 aware trade and press tastings. The aim is that these guidelines will reassure all stakeholders that as an industry we have carefully considered all aspects of…
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