Following a month-long survey by leading wine PR agencies and generic bodies on the future of wine tastings, results show a clear preference for attending such events. This is excellent news for an industry whose lifeblood relies on the sampling and coming together to exchange ideas on wine. This good news is however tempered by…Read More
Alison Dillon and Victoria Morrall really understand what PR and especially wine PR is all about.
Coming from the industry, they focus on what gains press coverage and generates “word of mouth” brand recognition to build a wine’s reputation and credentials. They achieve this through their extensive network of contacts and sheer hard graft, and are never distracted by the froth and glitz which often surrounds the wine world and seduces less aware PR professionals.
Tenuta di Biserno has been delighted with their work on our behalf.
Tenuta di Biserno (lodovico Antinori)