A UK industry-wide collaboration of specialist wine PR companies, generic bodies and wine logistics companies is working on an initiative to produce a comprehensive set of guidelines on organising safe Covid-19 aware trade and press tastings.  The aim is that these guidelines will reassure all stakeholders that as an industry we have carefully considered all aspects of keeping everyone safe in a tasting environment.  Tastings are such an integral part of our trade and it is imperative that people feel confident when returning to them in the ‘new normal’.