Specialist Wine PR

Bespoke, Creative, Intelligent

Introducing Dillon Morrall

We are a small agency with a personal touch, where clients are handled directly by ourselves, Alison and Victoria. We have great insight and understanding of a client’s needs and those of the target audience, leading to a completely bespoke approach for each client as we understand and act upon their individual needs. We have excellent contacts in the UK wine trade, the specialist trade press and wine-writers which marries well with our deep understanding of their needs and interests. All brought together with our creative writing, strategic planning, wine knowledge and event organisation.

Our typical client

Winery
Generic Wine Region or Country
Wine Retailer

What we offer?

Short-term project
Do you have a wine to launch? Some news to share about your company or wine region? We can help you reach your audience whether it be through a simple press release and offer of samples to our UK wine writers or a sit-down lunch and/or masterclass at a top London venue, with key trade buyers and press.

Dillon Morrall Long-term project — Long-term campaign
Are you a generic wine region wishing to work with UK trade, press and consumer to increase your profile in the UK market? Or perhaps a winery wishing to increase your profile on the UK market? With our extensive contacts and strong experience in this area we can devise a communications strategy to help you achieve your goals. We know what works in the UK market.

Meet Alison and Victoria

Alison Dillon

Alison’s career in the wine trade spans over thirty years in marketing roles, where she has worked with some of the top names in the industry, such as Miguel Torres and Champagne Louis Roederer, when she was marketing director for UK subsidiary, Maisons Marques et Domaines.
Alison has worked with a host of top wine estates and brands such as Marques de Murrieta, Casa Lapostolle, Domaines Schlumberger, Champagne Devaux and generic organisations such as Wines from Spain and D.O. Rias Baixas.
Alison holds the WSET Diploma in wine and the Chartered Institute of Marketing’s Diploma.
Contact Alison on: alison@dillonmorrall.com
Victoria Morrall

Victoria’s experience spans many years working both directly in the wine trade and in specialist wine PR. She has worked on many high ranking names in the wine industry, from top names such as Ornellaia and Riedel Crystal to generic campaigns such as Wines of Austria, DAC Leithaberg and Consorzio Chianti Classico. Her contacts with the wine press are second to none, yet her experience reaches far beyond this sector to key opinion formers within the UK wine trade.
Victoria holds the WSET Diploma in wine and was awarded the Vintner’s Scholarship.
Contact Victoria on: victoria@dillonmorrall.com

Testimonials

“Alison and Victoria, you both are the best! You managed to organize three amazing events, bringing top quality people, despite the heatwave and all other difficulties that arose during the last few days! I want to thank you on behalf of everyone in Santorini, Athens and Serres and look forward to discussing year two under more normal conditions.”

Sofia Perpera, Oenologist, Wines of Santorini
“We have worked with Dillon Morrall for over 10 years now promoting our D.O. Rías Baixas. The strategies they create to promote our wines are well thought through and extremely well targeted as well as being cost effective. We would not hesitate to recommend them.”

Eva Minguez, Marketing Director. C.R.D.O. Rías Baixas.
“I’ve worked with Dillon Morrall for over 20 years and I have to say that I’ve hardly ever found anybody more professional than them. Their approach with the supplier was exactly what was needed to get the information that the press need, and their approach with the journalist has always been extremely carefully thought out in order to attract their attention. Over the years they have managed to build a strong reputation for the company and the brands produced.”

Stefano Girelli, The Wine People, Santa Tresa (Sicily)
“We are delighted at the thorough and professional manner that pervades all the work that Dillon Morrall does for us, resulting in excellent coverage for The Wine Society in both national and regional media.”

Ewan Murray, The Wine Society
“Coming from the industry, they focus on what gains press coverage and generates “word of mouth” brand recognition to build a wine’s reputation and credentials. They achieve this through their extensive network of contacts and sheer hard graft, and are never distracted by the froth and glitz which often surrounds the wine world and seduces less aware PR professionals. Tenuta di Biserno has been delighted with their work on our behalf.”

Peter Ferguson Tenuta di Biserno (Lodovico Antinori)
“Dillon Morrall can be relied upon to be super-efficient, imaginative and, not least, good fun.”

Joanna Simon, Platinum Magazine
“In Dillon Morrall we found a team that understood the essence of Montes and our communication pillars from which they were able to design a comprehensive communications strategy in the UK, and a plan to reach our target audience to continue building our brand. Add knowledge, professionalism and commitment and you have the perfect partner.”

Eduardo Wexman, Viña Montes, Chile
“Alison and Victoria take a thoughtful and intelligent approach to Wine PR, have a good understanding of the trade and the needs of the press. They are innovative, proactive and queries are dealt with efficiently and effectively.”

Peter McCombie MW
“Victoria and Alison make a seamless team, it’s impossible to see the join. As a result, every query and request gets a prompt reply.”

Sarah Jane Evans MW